Real Estate AI Newsletter

May 25, 2026

Hello, real estate professionals.

This week, an AI agent started calling leads and handing them off to human agents mid-conversation. One beta tester got 30 qualified handoffs on a single Monday. Here's what else happened.

In today's AI rundown:

• Fello's Felix AI agent calls, qualifies, and transfers leads live

• Inman launches an AI certification program for agents

• Bright MLS says brokerages need to fix their data before AI can help

• How to stack AI tools by workflow stage for maximum ROI

Also as video format on YouTube: #33 Real Estate AI Pulse

LATEST DEVELOPMENTS

🤖 Fello's Felix AI Agent Calls Your Leads and Hands Them Off Live

The Rundown: Fello launched Felix, an AI agent that calls, texts, and qualifies leads, then bridges them to a human agent while the prospect is still talking.

• Felix uses contact data (equity positions, mortgage type, MLS activity) to personalize outreach per lead

• Traditional AI callers see 70% drop-off before a human picks up. Felix keeps the prospect live while briefing the agent separately, then connects both

• In beta with 20 teams. Public launch expected within 30 days

• One beta team pulled 30 qualified handoffs on a single Monday

Why it matters: If live handoffs work at scale, this fixes the biggest flaw in AI calling.

Read more at Inman

📚 Inman Launches AI Certification Program for Agents

The Rundown: Inman rolled out a full AI certification with 19 lessons and 5 modules, included free for Select subscribers.

• Covers fundamentals through advanced implementation, built specifically for real estate

• Includes a downloadable ROI Tracker to measure AI performance over 30 days

• Teaches agents to scale communication and streamline daily tasks with AI

Pro tip: Steal the ROI Tracker idea. Track time per task before and after AI, then calculate the dollar value of hours saved. That's how you justify your next tool.

Read more at Inman

🔑 Bright MLS: Fix Your Data Before AI Can Help You

The Rundown: At the T3 Leadership Summit, Bright MLS Chief AI Officer Rajeev Sajja said most brokerages aren't ready for AI because their data is a mess.

• 46% of agents say AI has had little to no meaningful impact, per NAR's latest tech survey

• Sajja's message: the question isn't whether AI can help, but whether your data lets it

• Brokerages "need to have a better relationship with their data" and know who builds on top of it

Why it matters: If AI isn't working for you, the problem might be dirty CRM records, inconsistent tags, and scattered transaction histories.

Read more at Real Estate News

AI TRAINING

🛠️ Stack AI Tools by Workflow Stage, Not by Brand

No single AI tool wins across your whole business. The highest-ROI approach: stack specialized tools by stage.

• Lead capture: Conversational AI on your site (Perspective AI, Structurely) to qualify visitors 24/7

• Lead nurture: AI SMS/email follow-up (Ylopo, Fello) that adapts based on behavior

• Listing prep: AI copy generators save 30-60 min per listing. Virtual staging saves $150-$300/photo

• Transaction: AI-enhanced CRMs (Follow Up Boss, Lofty) score leads and automate follow-up

Start with one stage. AI listing copy is the fastest win: use ChatGPT or Claude for your next three listings and track time saved.

Browse tools by workflow

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