#23 Real Estate AI: Automation, Growth, and Workflow Transformation

Hello, real estate professionals. While agents debate whether AI will replace them, a solo realtor in Austin just doubled her closings and cut her workweek to 40 hours using AI employees that handle everything from 11 PM lead responses to document prep.

Spoiler: The robots aren't taking jobs. They're just doing the parts nobody wanted anyway.

In today's AI rundown:

• Real Broker launches HeyLeo voice-first home search assistant

• Case study: How one agent automated 60-70% of workflow and 3X'd income

• Better.com's AI powers mortgage partner to 6X growth in 90 days

• 4-week implementation roadmap for solo agents

• MaxHome.AI raises $5M to automate transaction workflows

Subscribe to our youtube version: #23 AI in Real Estate

LATEST DEVELOPMENTS

REAL BROKER 🏡 Real Broker launches HeyLeo voice-first home search assistant

The Rundown: Real Broker just unveiled HeyLeo at RISE 2025, a conversational AI assistant that lets buyers search homes by voice or text while keeping agents at the center of every transaction.

The details:

• Buyers can ask natural questions like "Find me a 3-bedroom near good schools" and get personalized matches in seconds across phone, text, and web chat.

• The platform remembers buyer preferences and coordinates showings directly with agents, integrating with Real's reZEN platform and One Real Mortgage for pre-approvals.

• HeyLeo handles 24/7 lead engagement and qualification while positioning agents as essential coordinators rather than gatekeepers.

• Beta access is live at HeyLeo.com and available in 20 states, directly addressing the friction agents face in initial lead qualification.

Why it matters: This flips the script on AI threatening agents. Instead of replacing human connection, HeyLeo handles the tedious first-touch work that often delays responses by hours or days, letting agents focus on relationship building and closing deals.

BETTER.COM 📈 Better.com's AI powers mortgage partner to 6X growth in 90 days

The Rundown: Better.com reports that NEO Home Loans achieved 6X loan volume growth and 20% margin improvement within 90 days of integrating the company's Tinman AI platform and Betsy voice assistant.

The details:

• Betsy manages 127,000 borrower interactions monthly, resolving 80% of inquiries without human escalation and reducing response times from hours to seconds.

• Tinman enables customers to view rate options in seconds, get pre-approved in minutes, and close in as little as three weeks.

• The platform's modular API design allows any lender or broker to deploy their own branded AI assistant, democratizing mortgage technology previously available only to large institutions.

• Better is expanding the platform beyond its own operations into partnerships with lenders and brokers nationwide.

Why it matters: For agents struggling with slow mortgage pre-approvals or buyers ghosting during lengthy qualification processes, tools like Tinman prove AI can compress timelines without sacrificing accuracy. Faster closings mean more deals per quarter and happier clients.

MAXHOME.AI 💼 MaxHome.AI raises $5M to automate transaction workflows

The Rundown: AI-powered operating system MaxHome.AI just secured $5M in seed funding led by Fika Ventures to expand automation capabilities for brokerages, reducing transaction friction and back-office work.

The details:

• The platform streamlines document management, transaction coordination, and compliance checks that currently consume agent time.

• Affiliates of Berkshire Hathaway and Coldwell Banker, alongside independents like The Keyes Company, are already using MaxHome to eliminate transaction friction.

• The Keyes Company CIO reported the platform has delivered "immediate and meaningful" operational impact.

• MaxHome's focus combines human oversight with AI assistance, reducing time agents spend on paperwork without sacrificing accuracy or trust.

What we're watching: As brokerages compete for top talent, tools that eliminate administrative burden become recruiting advantages. If MaxHome delivers on its promise, expect rapid adoption across independent brokerages looking to match big-brand tech stacks.

ANYWHERE REAL ESTATE 🏆 Anywhere Real Estate wins 2025 Inman AI Awards for brokerage innovation

The Rundown: Anywhere Real Estate and its brands (Coldwell Banker, Corcoran, ERA, Century 21, Sotheby's International Realty) received multiple recognitions in Inman's 2025 AI Awards, including Best Use of AI by a Brokerage.

The details:

• The Anywhere Intelligence Platform (AiP) won top honors for delivering AI tools that streamline workflows and elevate agent and consumer experiences.

• Additional wins included Best Use of AI in Marketing for Coldwell Banker, Corcoran, and Sotheby's.

• Kacie Ricker, SVP of Product, was named a HousingWire 2025 Tech Trendsetter for shaping Anywhere's product strategy and delivering innovative solutions.

• The awards validate Anywhere's philosophy that AI should enhance human connection, not replace it, by automating back-office tasks.

REALSEE & LINKHOME 🎥 Realsee & Linkhome partner on AI-driven 3D property visualization

The Rundown: Realsee just announced a strategic partnership with Linkhome Holdings to develop AI and 3D visualization tools for the U.S. residential market, merging virtual tours with AI-powered property videos and home-staging renderings.

The details:

• The collaboration combines Realsee's 3D property database (covering 50M+ physical spaces globally) with Linkhome's AI transaction platform.

• Tools include immersive virtual tours, AI-generated property videos, and home-staging renderings designed to boost engagement and conversion rates.

• The partnership aims to merge seamless online exploration with real-world decision-making, reducing friction in the buyer journey.

• Linkhome's CEO noted that real estate represents 18% of U.S. GDP yet property discovery methods remain antiquated.

Pro tip: AI staging and virtual tours aren't just for luxury listings anymore. With tools like this becoming more accessible, vacant properties and fixer-uppers can showcase their potential without expensive physical staging.

AI TRAINING 📚 Case study: How one agent automated 60-70% of workflow and 3X'd income

The Rundown: Sarah, an Austin agent drowning in 200+ monthly leads and closing only 5 deals, implemented a comprehensive AI automation system. She now closes 10+ deals monthly, works 40-hour weeks, and increased her income 300%.

The workflow:

• Lead generation and qualification automated with AI (saves 15 hours/week)

• Appointment setting handled by AI assistants (saves 8 hours/week)

• Property marketing and virtual tours streamlined with automation

• Transaction management delegated to AI tools

• Implementation follows a 5-week checklist: set up AI executive assistant, social media manager, sales associate, market research tools, then test and optimize.

• Real estate teams report 40-50 hours saved weekly, 300% faster lead response, 25% higher conversion rates, and 60% reduction in time-to-close.

Why it matters: This isn't theory. It's a documented playbook showing exactly how AI transforms overwhelmed agents into efficient deal-closing machines. The 25-60% workflow efficiency improvement isn't hype when you're responding to midnight inquiries before competitors wake up.

AI TRAINING 🔧 4-week implementation roadmap for solo agents

The Rundown: Magic shares a practical, low-risk rollout plan that takes approximately 10 hours total setup time and typically delivers 10X ROI within 90 days.

Week-by-week breakdown:

• Week 1: Deploy lead response system with AI chatbot for instant 24/7 inquiry responses (2 hours setup, saves 10 hours/week)

• Week 2: Create smart email follow-up sequences for automated nurturing (saves 12 hours/week)

• Week 3: Implement AI property recommendation engine matching buyers to listings based on behavior

• Week 4: Add transaction document automation (saves 10+ hours/week per deal)

• Success metric: A solo agent closes 30% more deals with the same team size by focusing on high-value client relationships instead of admin work.

Pro tip: Start with Week 1 only. Get comfortable with instant lead response before layering in additional automation. The detailed workflow shows converting an 11 PM inquiry to a Sunday showing scheduled and qualified lead in CRM by Monday morning.

Subscribe to our youtube version: #23 AI in Real Estate

Get involved

Be part of our newsletter!

If you have any great uses of AI technology that you think it could be helpful for our members, just write us back. We are also happy to give shoot-outs for your articles about real estate and technology.

That’s it for this week.

If you enjoy what you read feel free to share the love by connecting with us on our social networks and to recommend us to anyone interested in the impact of technology in the future of Real Estate.

This newsletter is published weekly. To ensure delivery, add our email to your contacts