#20 Real Estate AI Adoption, Awards, and Agent Empowerment

Hello, real estate professionals. Lofty just took home the industry's top AI award with tools that are delivering triple-digit gains in appointments and follow-ups—and over 70,000 agents are already using them.

With major brokerages winning recognition for AI that enhances (not replaces) the agent, the message is clear: AI adoption isn't coming. It's here.

In today's AI rundown:

• Lofty wins Best AI Platform with 114% boost in appointments

• Anywhere Real Estate recognized for AI that empowers agents

• Kevin Hawkins' no-BS ChatGPT guide hits Amazon #3

• Realsee and Linkhome partner on AI 3D tours for listings

• AI lead generation delivering 300% more leads

You can also watch and subscribe to our newsletter youtube version: #20 Real Estate AI Is Here

LATEST DEVELOPMENTS

INMAN AI AWARDS 🏆 Lofty wins Best AI Platform with 114% boost in appointments

The Rundown:

Lofty earned the Best AI-Powered Platform award at the 2025 Inman AI Awards, with measurable results showing over 100% improvements in key agent metrics.

The details:

• The platform's AI Sales Assistant averages a 114% increase in appointment setting for users.

• Its AI Copilot tool delivers a 674% boost in follow-up efficiency, handling routine communications automatically.

• Over 70,000 agents nationwide rely on Lofty, including teams at eXp Realty and REAL brokerage.

• The modular AI suite includes an AI Marketer for campaign automation alongside the assistant and copilot tools.

• Lofty has nearly a decade of AI integration experience, giving it an edge in practical deployment.

Why it matters:

These aren't theoretical gains. When appointment setting more than doubles and follow-ups increase nearly seven-fold, agents get hours back in their day to focus on closing deals and building relationships instead of chasing leads.

INDUSTRY RECOGNITION 🎖️ Anywhere Real Estate recognized for AI that empowers agents

The Rundown:

Anywhere Real Estate (NYSE: HOUS) won dual honors at the 2025 Inman AI Awards and HousingWire Tech Trendsetters for AI innovation across Coldwell Banker, Century 21, and other portfolio brands.

The details:

• The awards recognize AI solutions that boost agent productivity while maintaining human connection in transactions.

• CEO Sue Yannaccone emphasized the company's philosophy that AI should strengthen client relationships, not replace agents.

• Recognition spans both consumer-facing experiences and internal agent workflow tools.

• The honors position Anywhere among industry leaders actively deploying AI at scale.

What we're watching:

The emphasis on AI as an enhancement tool rather than replacement signals a maturing industry perspective that could accelerate adoption among skeptical agents.

AMAZON BEST-SELLER 📚 Kevin Hawkins' no-BS ChatGPT guide hits Amazon #3

The Rundown:

'The REAL AI Guide for Real Estate Agents' climbed to #3 on Amazon's real estate sales list in just three weeks with practical ChatGPT workflows agents can use daily.

The details:

• The 100-page guide delivers specific, field-tested ChatGPT techniques for lead communication, marketing, and appointment setting.

• It targets the 32% of agents who haven't actively used AI tools over the past year with straightforward instructions.

• The popular "Seven-Day AI Challenge" gives agents an easy entry point to build real skills.

• MLSs and brokerages are already adopting the book for agent training programs.

Pro tip:

The no-hype approach addresses the biggest barrier to AI adoption: agents who want practical tools, not tech theater.

PROPTECH PARTNERSHIP 🏠 Realsee and Linkhome partner on AI 3D tours for listings

The Rundown:

Realsee and Linkhome Holdings announced a partnership combining immersive 3D tours with AI-generated property videos and virtual staging for the U.S. market.

The details:

• Realsee provides the digital backbone for Ke Holdings' successful 3D tour technology.

• The integration will deliver AI-generated property videos alongside interactive virtual tours.

• AI home-staging rendering allows agents to show furnished versions of empty listings instantly.

• The partnership targets increased engagement and higher listing conversion rates through enhanced online experiences.

• Real estate represents 18% of U.S. GDP, creating significant opportunity for visualization tools that improve how buyers experience properties.

AI TRAINING 🚀 AI lead generation delivering 300% more leads

The Rundown:

Modern AI lead qualification platforms are automating 24/7 engagement and delivering measurable results with 300% increases in lead volume and 30-40% conversion rate improvements.

How it works:

• AI tools like GPTBots instantly qualify and engage leads via chat and SMS around the clock.

• Automated initial conversations handle data collection and lead routing without agent involvement.

• Only high-potential prospects reach agents, eliminating time spent on dead-end inquiries.

• The automation saves hours previously spent on routine qualification tasks.

Pro tip:

The real ROI comes from focus. When AI handles the first touchpoint, agents spend time with buyers and sellers who are actually ready to move.

You can also watch and subscribe to our newsletter youtube version: #20 Real Estate AI Is Here

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